Case Study: How a Sydney JetSki Operator Boosted Bookings by 30% Without Hiring More Staff

Running a JetSki tour company in Sydney might sound like the ultimate lifestyle gig, but for this owner-operator, the reality involved more time fielding phone calls than flying across the harbour. And as the Australian economy tightened and weather impacted bookings, tough choices had to be made.

“We had someone who used to handle the calls, but it wasn’t a full-time job. When sales dropped, we couldn’t justify keeping them on. The problem was, we didn’t have a better solution until Chaty came along.”

The team quickly realised that without someone dedicated to the phone, they were missing more than just calls; they were missing revenue. While the owner was out on the water with clients, the phone kept ringing.

And after-hours? The silence was costly.

“We kind of knew we were missing some calls in the evenings, but when we looked into it, we were getting an average of 10 calls per week after hours. That was shocking. How many bookings had we lost without even knowing it?”

They aren’t alone. In Australia:

• Between 22% and 62% of small business calls go unanswered. Chaty blog dumper
• 85% of those callers never try again
• The average missed call is worth anywhere from $100 to $1,200, depending on the service

For a business where each JetSki tour could be a $200 to $400 experience, those missed opportunities added up fast.

Facing rising costs, a shrinking team, and unpredictable call patterns, the owner gave Chaty’s AI receptionist a try, and everything changed.

“We were honestly blown away. It didn’t just answer questions, it took bookings, it handled after-hours calls, and what really impressed us was how it could reschedule clients too, even changing dates within Rezdy. That was a game-changer.”

Chaty was quickly trained in the most common enquiries:

• Tour options and availability
• Safety questions and weather policies
• Booking changes, cancellations, and rescheduling via Rezdy
• Last-minute availability
• Directions, parking, and preparation tips

And unlike a human, Chaty never clocked off.
Whether it was 3 calls or 30, it handled them all, simultaneously and without missing a beat.

“We also love that we can log in and instantly see summaries of every call. It gives us visibility we never had before - no more guesswork.”

Replacing a part-time admin role with Chaty didn’t just solve the call-answering problem, it freed up budget that was redirected straight into advertising.

“We used the money we would have spent on wages to invest in paid ads. And because Chaty was there to catch every enquiry, we weren’t wasting a cent of that ad spend.”

The results were almost immediate.

• More leads were converting into bookings
• Fewer calls were missed, even during tours
• After-hours callers were now getting answers, and locking in sessions
• Clients could reschedule without the runaround

While it’s still early days, the combined impact of advertising and Chaty’s AI receptionist has already been measurable.

“Our booking ratio has grown by 30%. And we’re just getting started.”

That figure reflects both:

• More calls answered = More conversions
• More money for marketing = More people reached

It’s a flywheel effect. With Chaty handling the admin load, the business can scale more confidently and without the typical growing pains of hiring and training new staff.

JetSki tours are naturally seasonal, heavily impacted by weather, school holidays, and travel trends. For businesses like this, flexibility is key. And Chaty delivers.

“It’s perfect for our kind of business. We don’t need to guess when to staff up or cut back. Chaty is just there, working away, whether we’ve got 3 calls or 30.”

With Chaty:

• You pay a fraction of the cost of a human admin
• You capture every enquiry, even at night or on a public holiday
• You get call summaries, sentiment insights, and booking data at your fingertips
• You get peace of mind that no booking is slipping through the cracks, 

If your business lives and dies by bookings, missed calls aren’t just a nuisance; they’re a revenue leak. Whether you’re running tours, classes, treatments, or tastings, you can’t afford to let enquiries go unanswered.

This Sydney JetSki operator has shown what’s possible when you combine smart AI with smart marketing.

“We wouldn’t go back. Chaty is now a core part of how we run, and grow our business.”

Experience the power of an AI receptionist that works when you can’t. Chaty connects with your booking software, handles complex client conversations, and never misses a beat.

 Try Chaty free for 14 days:  Start here

Whether you’re on the water, in a workshop, or enjoying your weekend, Chaty has your business covered.